Country brief: Denmark (DK)
EU member? Yes
OECD member? Yes
Regulatory authority:ENS (link)
Number of operators:4
Population:5,707,251
Mobile data penetration: 123.4%
Spectrum assigned: 619.6 MHz
700 MHz band assigned?
This information is available in the DFMonitor-PRO Spreadsheet.
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Data volume 2016: 377,417 TB
Data volume per pop 2016: 5.5 GB/month/capita (top: Finland, 16.1)
Spectrum usage 2016: 107 MB/year/MHz/pop (top: Finland, 360)
Group
Operator
SIMs
GB for €30
(smartphones)
GB for €30
MBB
(data-only)
Total low and high frequency spectrum MHz
Data volume 2016 TB
MB/year/MHz per pop 2016
TDCTDC-DK3,144,00024.00 25.00 168.0123,082128.4
TelenorTelenor-DK1,820,00020.00 80.00 158.067,32374.7
TeliaCompanyTelia-DK1,606,00030.00 60.00 168.678,80081.9
Hutchison3-DK1,201,000unlimited300.00 125.099,112138.9
Click to learn more about the DFMonitor-PRO Spreadsheet >
Source: Digital Fuel Monitor-PRO Spreadsheet, 1H2017. The spreadsheet includes 1,690 4G LTE smartphone (with at least 1,000 minutes) and data-only tariffs of 137 operators and 65 MVNOs. Tariffs may have tethering or mobility restrictions. The Digital Fuel Monitor-PRO Spreadsheet allows the analysis of any gigabyte or price baskets. It includes median fully allocated and weighted average incremental gigabyte prices per country and per operator.
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Rewheel Insights, research reports and external articles citing Rewheel about Denmark
Four year comparative study of unit prices in 4-MNO and in the 4 to 3 consolidated German & Austrian markets
2017
pricing
merger
Germany
Austria
Italy
Denmark
United Kingdom
France
Poland
Sweden
Netherlands
Hutchison
Telefonica
Iliad
Play
Tele2
Vimpelcom

January 2017
The gap between gigabyte prices in the 4 to 3 consolidated Austrian & German markets and prices in 4-MNO markets where no consolidation has taken place had substantially increased by September 2016

The Commission proposed wholesale data roaming cap of €8.5/GB is anomalous and will distort competition in North-Eastern mobile markets where retail gigabyte prices are competitive
2016
roaming
networkeconomics
Finland
Poland
Denmark
France
United Kingdom
Italy
Germany
Spain

October 2016
UPDATED with DG Competition's response to Rewheel's concerns. How low should the wholesale data roaming cap be in 2017 to avoid the distortion of competition in North-Eastern domestic mobile markets where retail gigabyte prices are competitive?

Telenor Denmark – Turnaround strategy
2016
Telenor
Denmark
mobile-first
networkeconomics

April 2016
Telenor’s Danish strategy is in tatters. Telenor’s 4 to 3 consolidation attempt was blocked by the European Commission while its ‘me too’ strategy has been a failure dragging down its profitability. Can Telenor turn the business around and return to profitability?

Price competition intensified in Denmark in the run-up to the Commission’s decision and after the 4 to 3 merger was blocked
2016
Denmark
TeliaSonera
Telenor

February 2016
The average gigabyte price in Denmark is now 63% lower than it was in April 2015 when the European Commission opened an in-depth investigation

The competition effect – After Telenor’s and TeliaSonera’s merger was blocked a Danish operator doubled its smartphone plan cap from 20 to 40 gigabytes
2015
Denmark
TeliaCompany
Telenor

September 2015
Before the planned merger a Danish operator was selling in Denmark a 4G LTE smartphone plan with 100 gigabytes for €39. Ahead of the planned merger the operator slashed the gigabytes down to 20 while keeping the price the same. After the merger was blocked the operator doubled the maximum gigabytes on its smartphone plans by launching a plan that packs 40 gigabytes.

Rewheel believe that the Commission will no longer accept MVNOs as an effective remedy in a merger situation
2015
Denmark
TeliaCompany
Telenor
MVNO
merger

[External article, Reuters]
September 2015
But in Denmark Vestager indicated that she wanted the creation of a new rival network owner, said Antonios Drossos, a consultant at Rewheel, which has opposed past mobile consolidation deals.

Telecoms antitrust decision sends chills from UK to Italy
2015
Denmark
United Kingdom
Italy
merger

[External article, POLITICO Europe]
September 2015
“Neither Almunia’s [wholesale access] remedy in German and Ireland nor the exotic joint venture proposed remedies by Telenor and TeliaSonera in Denmark can remove the competitions concerns entirely in a four-to-three mobile consolidation,” said Antonios Drossos, managing partner at Rewheel, a telecoms consultancy.

EU’s Margrethe Vestager hits out against telecoms consolidation
2015
Austria
Hutchison
Germany
Ireland
Telefonica
United Kingdom
Italy
TeliaSonera
Telenor
Denmark
merger

[External article, The Financial Times, subscription required]
June 2015
Margrethe Vestager, EU competition commissioner, has thrown down a marker of her intent to curtail consolidation in Europe’s telecoms industry by dismissing suggestions that a wave of big mergers is needed to boost investment. Research from Rewheel, a consultancy, suggests that prices rise sharply following merger approvals, citing the tie-up between Hutchison and Orange in Austria. However, telecoms executives retort that price rises tend to be matched by an increase in data capacity or improved services.

The 4 to 3 consolidation effect – In Denmark the prices of mid range and high gigabyte usage smartphone plan baskets edged higher
2015
zero-rating
Denmark
Hutchison
TeliaCompany
Telenor
TDC

April 2015
While in the neighbouring Swedish 4 operator competitive market gigabyte allowances doubled for same prices (40, 50 and 100 gigabyte smartphone plans are now available and on some Swedish networks 30% of the residential smartphone customers are now on the 20, 50 or 100 gigabyte plans) in Denmark two operators started moving in the opposite direction.

Mobile consolidation on Denmark’s doorstep
2014
Denmark
Telenor
TeliaCompany
merger

December 2014
Will consolidation lead to higher consumer prices for mobile internet access in Denmark as it did in the Austrian and German markets?

Lack of competition inflates EU smartphone costs
2013
Iliad
Tele2
Hutchison
Vodafone
DeutscheTelekom
Orange
Telefonica
Greece
United States
Spain
Germany
Finland
Denmark
United Kingdom
release

[External article, The Financial Times, subscription required]
January 2013
Mobile users pay up to 10 times more to use smartphones in EU countries that lack an independent “challenger” telecoms group outside the large, dominant pan-European operators, according to Rewheel's research.



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