Telco brief: Play
SIMs in EU28 member states: 14,414,500
Share of EU28 SIMs: 2.16%
Link to group reports:(link)
Main brands, sub-brands, MVNOs
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Competitors in EU28: DeutscheTelekom Orange Polkomtel
Country
Operator
Compe-
titors
SIMs
Total low and high frequency spectrum MHz
Data volume 2016 TB
MB/year/MHz per pop
2016
Poland (PL)Play-PL
Orange
DeutscheTelekom
Polkomtel
14,414,500119.6385,00084.8
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Rewheel insights, research reports and external articles citing Rewheel about Play
Unlimited mobile data and near zero marginal cost a paradigm shift in telco business models
2017
networkeconomics
mobile-first
pricing
spectrum
5G
massiveMIMO
Telefonica
DeutscheTelekom
Vodafone
Orange
Hutchison
TelecomItalia
Elisa
DNA
Sunrise
Salt
Play
Tele2
Telenor
Swisscom
TelekomAustria

September 2017
European winners and losers in 4.5G and 5G study of 30 operators. Will mobile network CAPEX stay flat in the long run? Spectrum valuation implications.

Capacity utilization and fixed-to-mobile broadband substitution potential A study of 64 European operators
2017
networkeconomics
mobile-first
spectrum
5G
massiveMIMO
Finland
United Kingdom
Poland
Austria
Germany
Hutchison
Telefonica
Play
Elisa

March 2017
When LTE base stations are upgraded to 'Gigabit' speed the gigabyte volume capacity of the networks also greatly expands. We modelled LTE network capacity based on existing FDD and TDD spectrum holdings (and potential acquisitions in 2.3 and 3.4-3.8 GHz bands) and sizes of the macro site grids. Without and with Massive MIMO in the TDD bands. Topical for operators contemplating fixed-to-mobile broadband substitution ahead of upcoming 700, 1500 (SDL), 2300, 3400-3600 MHz spectrum auctions.

Four year comparative study of unit prices in 4-MNO and in the 4 to 3 consolidated German & Austrian markets
2017
pricing
merger
Germany
Austria
Italy
Denmark
United Kingdom
France
Poland
Sweden
Netherlands
Hutchison
Telefonica
Iliad
Play
Tele2
Vimpelcom

January 2017
The gap between gigabyte prices in the 4 to 3 consolidated Austrian & German markets and prices in 4-MNO markets where no consolidation has taken place had substantially increased by September 2016



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