Telco brief: Softbank
SIMs in EU28 member states: 0
Share of EU28 SIMs: 0.00%
Link to group reports:(link)
Main brands, sub-brands, MVNOs
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Competitors in EU28:
Country
Operator
Compe-
titors
SIMs
Total FDD+SDL+TDD spectrum MHz
Data volume 2018 TB
MB/year/MHz per pop
2018
2018 actual GB/month/subMax GB/month with 4G-onlyMax GB/month with 5G
JP (JP)Softbank-JP
NTTdocomo
KDDI
42,479,000320.0 2,646,656155.9 5.32 18.02 234.27
US (US)Sprint-US
Verizon
DeutscheTelekom
54,495,000188.3 4,460,739279.6 6.99 4.71 117.94
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Rewheel insights, research reports and external articles citing Rewheel about Softbank
Why T-Mobile and Sprint’s limited unlimited plans won’t open the data floodgates
2016
United States
DeutscheTelekom
Softbank

[External article, Telecom TV]
August 2016
“Once you move away from volume plans and down the unlimited route, the substitution effect will start taking shape. It takes time for the consumers to realise that they do not need to pay twice for the same thing.”

Mobile Price Wars: No Sign of Peace in Europe
2016
United States
Iliad
France
Verizon
ATT
DeutscheTelekom
Softbank
Hutchison
Italy
United Kingdom
Telefonica
Vodafone

[External article, The Wall Street Journal]
June 2016
The gap between European and U.S. mobile pricing seems likely to remain wide.



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