Telco brief: Vodafone
SIMs in EU28 member states: 118,929,000
Share of EU28 SIMs: 17.81%
Link to group reports:(link)
Main brands, sub-brands, MVNOs
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Competitors in EU28: Altice BritishTelecom DeutscheTelekom eir Go Hutchison KPN Masmovil Nos Orange PPF RCS-RDS Tele2 TelecomItalia Telefonica Telenor VEON WindHellas
Country
Operator
Compe-
titors
SIMs
GB for €30
(smartphones)
GB for €30
MBB
(data-only)
Total low and high frequency spectrum MHz
Data volume 2016 TB
MB/year/MHz per pop
2016
Australia (AU)Vodafone-AU
Telstra
SingTel
5,006,00010.00 10.00
Czech Republic (CZ)Vodafone-CZ
DeutscheTelekom
3,590,0005.00 30.00 163.629,56717.1
Germany (DE)Vodafone-DE
DeutscheTelekom
Telefonica
30,615,0003.00 6.00 224.7280,07115.2
Greece (EL)Vodafone-EL
DeutscheTelekom
WindHellas
5,396,0000.00 10.00 200.018,4698.6
Spain (ES)Vodafone-ES
Telefonica
Orange
Masmovil
14,521,0000.00 15.00 169.6208,67226.5
Hungary (HU)Vodafone-HU
DeutscheTelekom
Telenor
2,872,0000.00 50.00 168.618,01710.9
Ireland (IE)Vodafone-IE
Hutchison
1,974,00010.00 30.00 120.069,600124.5
Italy (IT)Vodafone-IT
TelecomItalia
VEON
23,192,0000.00 30.00 159.4294,87230.5
Malta (MT)Vodafone-MT305,0000.00 22.00 119.6
Netherlands (NL)Vodafone-NL
DeutscheTelekom
Tele2
4,963,0005.00 8.00 180.043,30314.2
New Zealand (NZ)Vodafone-NZ
Spark
2degrees
2,429,0000.00 1.00 190.0
Portugal (PT)Vodafone-PT
Altice
4,778,0000.50 30.00 190.666,78333.9
Romania (RO)Vodafone-RO
Orange
DeutscheTelekom
RCS-RDS
8,763,0006.00 32.00 144.672,48125.4
Turkey (TR)Vodafone-TR
Turkcell
TurkTelekom
22,640,00020.00 20.00 134.8337,97231.8
United Kingdom (UK)Vodafone-UK
BritishTelecom
Telefonica
Hutchison
17,960,00020.00 30.00 181.0182,94815.5
Click to learn more about the DFMonitor-PRO Spreadsheet >
Source: Digital Fuel Monitor-PRO Spreadsheet, 1H2017. The spreadsheet includes 1,690 4G LTE smartphone (with at least 1,000 minutes) and data-only tariffs of 137 operators and 65 MVNOs. Tariffs may have tethering or mobility restrictions. The Digital Fuel Monitor-PRO Spreadsheet allows the analysis of any gigabyte or price baskets. It includes median fully allocated and weighted average incremental gigabyte prices per country and per operator.
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Rewheel insights, research reports and external articles citing Rewheel about Vodafone
Unlimited mobile data and near zero marginal cost – a paradigm shift in telco business models
2017
networkeconomics
mobile-first
pricing
spectrum
5G
massiveMIMO
Telefonica
DeutscheTelekom
Vodafone
Orange
Hutchison
TelecomItalia
Elisa
DNA
Sunrise
Salt
Play
Tele2
Telenor
Swisscom
TelekomAustria

September 2017
European winners and losers in 4.5G and 5G – study of 30 operators. Will mobile network CAPEX stay flat in the long run? Spectrum valuation implications.

O2 – Ready to disrupt the German tight oligopoly market
2017
networkeconomics
mobile-first
pricing
merger
spectrum
5G
massiveMIMO
Germany
Telefonica
DeutscheTelekom
Vodafone

April 2017
In March 2017 Telefonica O2 Germany announced 3.5 GHz (they have 83 MHz) Massive MIMO (= very high capacity LTE macro sectors) field trials with Huawei for wireless home broadband and 4K video. Our models predict that O2's macro site grid and spectrum resources (FDD+TDD) could allow it to drive fixed-to-mobile broadband substitution in Germany by connecting millions of households with HD TV service on its high capacity LTE network.

Tight oligopoly mobile markets in EU28 in 2016
2016
spectrum
networkeconomics
pricing
merger
mobile-first
zero-rating
Germany
DeutscheTelekom
Vodafone
Telefonica
Orange

December 2016
Fixed-line broadband interest, zero-rating video and big telco ownership impedes competition in mobile markets

Is spectrum usage harmonised across the EU28 national mobile markets?
2016
5G
spectrum
mobile-first
networkeconomics
Vodafone
Telefonica
DeutscheTelekom
Orange
KPN
DNA
Elisa
Tele2
Finland
Greece

November 2016
Spectrum harmonisation: the key to 5G? Rewheel's material presented on the ECTA Regulatory Conference 2016

Finnish-like unlimited mobile data model now proliferating in Europe
2016
Finland
Germany
Hungary
Elisa
Vodafone
DNA
mobile-first
spectrum
roaming
pricing
networkeconomics

[External post, Linkedin]
October 2016
Efficient use of radio spectrum resources: Elisa Finland is the world's most efficient operator in turning MHz-s into gigabytes. Elisa in Finland pumps 26 times as much gigabyte per MHz per population as Vodafone in Germany. Unlimited mobile data model spreading in Europe, increasing North-South tentions in the EU mobile data roam like at home debate.

Mobile Price Wars: No Sign of Peace in Europe
2016
United States
Iliad
France
Verizon
ATT
DeutscheTelekom
Softbank
Hutchison
Italy
United Kingdom
Telefonica
Vodafone

[External article, The Wall Street Journal]
June 2016
The gap between European and U.S. mobile pricing seems likely to remain wide.

Tight oligopoly mobile markets in EU28 in 2015
2016
spectrum
pricing
merger
mobile-first
zero-rating
Germany
DeutscheTelekom
Vodafone
Telefonica
Orange

January 2016
Comprehensive analysis of factors that give rise to unilateral anti-competitive effects leading to non-competitive outcomes and consumer harm in tight mobile oligopolies.

UK and French 4-network-operator competitive mobile markets versus the consolidated German protected oligopoly – 2Q 2015
2015
United Kingdom
France
Germany
Iliad
Hutchison
DeutscheTelekom
Vodafone
Telefonica
EverythingEveywhere
SFR
BouyguesTelecom
Orange

June 2015
Triggered by the planned mergers in the UK, Commissioner Vestager’s assertion that “In fact, infrastructure investment can be stimulated by competition” and by the court challenge filed by Airdata AG against the Commission’s unlawful approval of Telefonica E-Plus German merger we take a closer look at effective competition and in particular 4G LTE mobile internet access (smartphone plan) prices and hotspot/tethering restrictions in the consolidated German protected oligopoly, UK and France.

Germany opens the bidding for mobile phone airwaves (700 MHz)
2015
Germany
Telefonica
Vodafone
DeutscheTelekom
spectrum
700MHz

[External article, Reuters]
May 2015
Rewheel: "In this case, there are three players with equal market share of about a third. In such a case nobody is willing to pay extra for additional spectrum ... They are comfortable with the current status quo"


The Dutch regulator has fined Vodafone for violating national net neutrality law by zero-rating HBO mobile video streaming
2015
Netherlands
zero-rating
Vodafone

January 2015
On the 27th January 2015 ACM, The Netherlands Authority for Consumers and Markets has fined Vodafone for violating the Dutch net neutrality law.

Competitive mobile markets bolster take up, says study
2014
dfmonitor
pricing
Iliad
United Kingdom
Finland
Austria
Germany
Ireland
United States
Vodafone
Orange
Telefonica
DeutscheTelekom
Iliad
Tele2
Hutchison

[External article, The Financial Times, subscription required]
March 2014
Rewheel is launching a tracker of prices, performance, spectrum use, consumption and adoption across Europe, which includes 1,404 smartphone and data-only tariff plans offered in 43 countries from 145 operators.

Competition in France & UK versus Germany
2013
France
United Kingdom
Germany
Iliad
BouyguesTelecom
Orange
SFR
KPN
Telefonica
Vodafone
DeutscheTelekom

December 2013
Inefficient operators that cannot make a healthy return on €20 mass market 10 GByte all-you-can-eat minute & SMS smartphone tariffs will soon become telco road kills in Europe’s competitive markets.

Pre-Christmas price hike in the Greek protected oligopoly
2013
Greece
Vodafone
DeutscheTelekom
WindHellas

October 2013
While in EU’s competitive mobile markets consumer prices are falling and gigabyte allowances are increasing, in protected oligopolies, such as Greece, operator pricing practices are defying economic logic. Between October and December 2013, so just ahead of the most important pre-Christmas sales season, all three Greek mobile operators have simultaneously hiked the prices of their mass market post-paid smartphone tariffs.

EU antitrust watchdog put to test with Vodafone, Hutchison deals
2013
Vodafone
Hutchison
Telefonica
Germany
Irelands
merger

[External article, Reuters]
June 2013
European regulators will soon weigh in on two telecom acquisitions worth about 11.5 billion euros, in key test cases for a sector that executives believe needs consolidation to counter falling sales and boost network investments.Rewheel quotes inside.

European smartphone users face huge price disparities -study
2013
Vodafone
Telefonica
pricing

[External article, Reuters]
May 2013
Smartphone users in European countries served only by large groups such as Vodafone Group Plc and Telefonica SA pay twice as much for services as consumers in more competitive markets with an independent "challenger" operator, according to research. Citing Rewheel research.

Lack of competition inflates EU smartphone costs
2013
Iliad
Tele2
Hutchison
Vodafone
DeutscheTelekom
Orange
Telefonica
Greece
United States
Spain
Germany
Finland
Denmark
United Kingdom
release

[External article, The Financial Times, subscription required]
January 2013
Mobile users pay up to 10 times more to use smartphones in EU countries that lack an independent “challenger” telecoms group outside the large, dominant pan-European operators, according to Rewheel's research.



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