Operator profits CAN be sustained even with twentyfold surge in mobile data traffic
Market saturation, eroding voice ARPU and climbing data capacity upgrade costs are threatening the sustainability of mobile operators’ historically high profitability.
We show that by taking timely actions on both the retail and network cost fronts smart operators can sustain their profitability while redefining their business to serve the increasingly data centric life style of their customers.
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The market is changing. Mobile data pricing and network economics metrics and research reports for industry professionals