Competition in France & UK versus Germany
Inefficient operators that cannot make a healthy return on €20 mass market 10 GByte all-you-can-eat minute & SMS smartphone tariffs will soon become telco road kills in Europe’s competitive markets.
A seismic wave of change took off in 2013 across the European Unions’ telecommunications markets. The formation of two distinct digital Europes is on its way: on one side there are progressive European digital economies with genuinely competitive smartphone connectivity markets like the UK and France and on the other side there are protected oligopolies like the EU’s largest economy, Germany, where competition can be described at best as friendly.
Triggered by Iliad’s December 2013 announcement to offer 20GB of 4G for €20 in our flash report we present the latest price points for smartphone connectivity in the French, UK and German mobile markets.
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Digital Fuel Monitor 7th
May 2017 (updated 22.05.2017)
The state of 4G pricing, mobile data usage, spectrum usage, network capacity utilization and fixed-to-mobile broadband substitution. After its comeback in 2016, in 2017 unlimited mobile data goes viral and spreads to 22 countries. And while in competitive markets such as France and Denmark consumers can buy 100 or unlimited gigabytes for less than €30, in tight mobile oligopoly markets such as Portugal, Greece and Hungary €30 hardly buys any gigabytes. Europe’s mobile data divide widens further: 200x more gigabytes for €30 in smartphone plans, 600x more gigabytes in mobile broadband plans, 200x difference in median gigabyte prices, 40x difference in mobile data usage per capita and spectrum usage.
The market is changing. Mobile data pricing and network economics metrics and research reports for industry professionals