Why do some telcos charge over twenty times more for gigabytes on smartphones than on data-only plans?
One possible reason could be to make their own zero-rated traffic heavy smartphone apps more appealing to the end consumers.
We compared the pricing of incremental gigabytes of Vodafone, Deutsche Telekom, Telefonica, Orange and Hutchison across their EU & OECD footprints.
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Digital Fuel Monitor 7th
May 2017 (updated 22.05.2017)
The state of 4G pricing, mobile data usage, spectrum usage, network capacity utilization and fixed-to-mobile broadband substitution. After its comeback in 2016, in 2017 unlimited mobile data goes viral and spreads to 22 countries. And while in competitive markets such as France and Denmark consumers can buy 100 or unlimited gigabytes for less than €30, in tight mobile oligopoly markets such as Portugal, Greece and Hungary €30 hardly buys any gigabytes. Europe’s mobile data divide widens further: 200x more gigabytes for €30 in smartphone plans, 600x more gigabytes in mobile broadband plans, 200x difference in median gigabyte prices, 40x difference in mobile data usage per capita and spectrum usage.
The market is changing. Mobile data pricing and network economics metrics and research reports for industry professionals