Telenor launched a vertically price discriminated internet video service in a European market
Unlike all other vertically price discriminated telco mobile TV and film store video services Telenor’s service is not zero-rated but the price is massively discounted. Telenor charges 10 times less per Gigabyte when consumers watch its own internet video service over its mobile network compared to the price it charges consumers for open mobile internet access!
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Digital Fuel Monitor 7th
May 2017 (updated 22.05.2017)
The state of 4G pricing, mobile data usage, spectrum usage, network capacity utilization and fixed-to-mobile broadband substitution. After its comeback in 2016, in 2017 unlimited mobile data goes viral and spreads to 22 countries. And while in competitive markets such as France and Denmark consumers can buy 100 or unlimited gigabytes for less than €30, in tight mobile oligopoly markets such as Portugal, Greece and Hungary €30 hardly buys any gigabytes. Europe’s mobile data divide widens further: 200x more gigabytes for €30 in smartphone plans, 600x more gigabytes in mobile broadband plans, 200x difference in median gigabyte prices, 40x difference in mobile data usage per capita and spectrum usage.
The market is changing. Mobile data pricing and network economics metrics and research reports for industry professionals