Four year comparative study of unit prices in 4-MNO and in the 4 to 3 consolidated German & Austrian markets
January 2017
  • The gap between gigabyte prices in the 4 to 3 consolidated Austrian & German markets and prices in 4-MNO markets where no consolidation has taken place had substantially increased by September 2016
  • While in 4-MNO markets gigabyte prices converged to the lowest (Danish) level in the German and Austrian consolidated markets prices diverged from the lowest level

Key findings
  • Germany, Austria: The gap between gigabyte prices (i.e. unit prices) in the 4 to 3 consolidated Austrian & German markets and prices in 4-MNO markets where no consolidation has taken place had substantially increased by September 2016
  • Denmark, UK, France, Italy: Gigabyte prices stopped falling as sharply, flattened out or even briefly rose after 4 to 3 mergers were announced. After the mergers were objected/remedied prices started falling sharply again
  • Poland: No 4 to 3 consolidation has so far been attempted in Poland. The presence of Play, a mobile-centric MNO, has pushed Polish prices to lowest among the group of nine countries
  • Sweden: Swedish gigabyte prices have not fallen as fast as French and Polish prices. Was Hutchison group’s consolidation strategy the reason? Is 4 to 3 consolidation in Sweden still on Hutchison’s agenda?
  • Netherlands: Tele2's anaemic launch has so far failed to shake up the Dutch mobile data market. After an initial fall gigabyte prices were almost flat in 2016. Is 4 to 3 consolidation in the Netherlands still on Tele2’s agenda?
Free content
Free abstract, key findings, table of contents (3 pages, pdf) » Download here


PRO content
Full report (33 pages, pdf) » Get it



2017
pricing
merger
Germany
Austria
Italy
Denmark
United Kingdom
France
Poland
Sweden
Netherlands
Hutchison
Telefonica
Iliad
Play
Tele2
Vimpelcom
Back
List of all research reports and external articles


The market is changing. Mobile data pricing and network economics metrics and research reports for industry professionals
PRO >


Contact us:

Tel: +358442032339
E-mail: research@rewheel.fi
Twitter: @RewheelResearch

Copyright © 2009-2020 Rewheel Oy. All rights reserved.