The state of 4G & 5G pricing, 1H2020
April 2020

The share of smartphone and mobile/wireless broadband plans with unlimited data volume continues to grow, gigabyte allowances of finite data volume plans continue to grow but overall monthly prices continue to fall.

General price trends
  • Overall, monthly prices continue to fall in most EU & OECD countries even though both the share of plans that included unlimited data volume and the gigabyte allowances of plans with finite data volumes continue to grow.
  • Just one year after the launch the gap between 5G and 4G monthly prices narrowed considerably. More importantly though, the gap plans with unlimited data volume, narrowed even more.
Key market developments
  • Japan became a 4-MNO market, Rakuten launched as the 4th mobile network operator. But did prices fall?
  • Germany: from 4 down to 3 mobile network operators and soon back to 4.
  • Greece was once again ranked, during April 2020, as the most expensive mobile market among the 41 EU & OECD countries.
  • Netherlands: the median gigabyte price in the 4 to 3 consolidated Dutch market continued to edge higher during the 1H2020.
  • US and Australia: after the approval of the 4 to 3 mergers, became 3-MNO markets. Will DISH become an effective competitor?
  • Canada: The retail price control announced by the Canadian Government in March 2020 is toothless.
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