Rewheel's mobile data pricing, competitiveness rankings, competition & mobile merger analysis, network economics, 4th MNO business case and many other mobile market analysis research reports, 2010–2020
The share of smartphone, mobile and wireless broadband plans with unlimited data volume continued to grow, gigabyte
allowances of finite data volume plans continued to grow – but overall monthly and gigabyte prices continued to fall. Monthly prices of smartphone and wireless broadband plans with unlimited data volume fell in EU in 2H2020!
Mobile data prices in Latin American 4-MNO markets are competitive and broadly on par with European and other OECD 4-MNO market prices. Mobile data prices in Latin American 3-MNO markets are sub- or non-competitive (i.e. significantly higher than 4-MNO market prices)
Monthly prices of plans with unlimited data volume and as well gigabyte prices of plans with data caps continue to be significantly higher in the 3-MNO German versus the 4-MNO Italian, French, Spanish and UK markets.
The share of smartphone and mobile/wireless broadband plans with unlimited data volume continues to grow, gigabyte allowances of finite data volume plans continue to grow – but overall monthly prices continue to fall.
Launching unlimited is a much bigger leap than a simple tariff update. The legacies of volume based mobile data monetization are deeply rooted in the structures and core believes across the MNO functions, so broad and deep strategic rethink is required.