Why do some telcos charge over twenty times more for gigabytes on smartphones than on data-only plans?
April 2014
One possible reason could be to make their own zero-rated traffic heavy smartphone apps more appealing to the end consumers.

We compared the pricing of incremental gigabytes of Vodafone, Deutsche Telekom, Telefonica, Orange and Hutchison across their EU & OECD footprints.
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The market is changing. Mobile data pricing and network economics metrics and research reports for industry professionals

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