In this insight we take a closer look at telcos’ own zero-rated mobile cloud storage apps in Europe. What makes the mobile cloud storage market interesting from antitrust point of view is the fact that it is a well established, growing market with billions of Euros in annual revenues. A number of big internet companies like Google, Microsoft, Apple, Amazon and a plethora of start-ups such as Dropbox, Box, SugarSync, Mozy, CloudMe, justcloud, Carbonite, livedrive, Tresorit, Hightail, TeamDrive, Infinit, etc. are fighting for consumer attention in a competitive open market.

However, the mobile cloud storage market in Europe is just about to stop being open and competitive.