Telenor Denmark – Turnaround strategy
April 2016
Telenor’s Danish strategy is in tatters. Telenor’s 4 to 3 consolidation attempt was blocked by the European Commission while its ‘me too’ strategy has been a failure dragging down its profitability.
  • Can Telenor turn the business around and return to profitability?
  • Can the market move away from the ultra low tariffs offered by discount brands that drag down the average monthly spend?
  • Can mobile service revenue return to growth in Denmark?
  • Who else will benefit and who will be the market players with most to lose if Telenor executes a different strategy in Denmark?
  • Can Telenor successfully monetize its spectrum and network capacity advantage?
  • Will Hutchison run out from spectrum and network capacity in Denmark? If so by when?
  • Can the outcome of the upcoming 1800 MHz spectrum auction change the competitive landscape in Denmark?
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