With special focus on US prices ahead of the planned 4 to 3 consolidation. How many 4G gigabytes €5, €10, €15, €20, €25, €30, €40, €50, €60, €70 and €80 could buy in EU and OECD markets on smartphone and data-only plans.

How many 4G gigabytes €5, €10, €15, €20, €25, €30, €40, €50, €60, €70 and €80 could buy in EU and OECD markets on smartphone and data-only plans. What a difference a 4th mobile network operator makes!

After a comeback in 2016 unlimited mobile data has spread further during 2017.

The state of 4G pricing, mobile data usage, spectrum usage, network capacity utilization and fixed-to-mobile broadband substitution. After its comeback in 2016, in 2017 unlimited mobile data goes viral and spreads to 22 countries. And while in competitive markets such as France and Denmark consumers can buy 100 or unlimited gigabytes for less than €30, in tight mobile oligopoly markets such as Portugal, Greece and Hungary €30 hardly buys any gigabytes.

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Public release summary

Public release summary

Public release summary

Major price movements on both sides of the Atlantic between Q1 and Q4 2014. Smartphone internet usage price rankings, price changes and internet access speeds EU28, OECD, 41 countries, 69 operator groups, 136 operators, 40 operator discount brands and 84 MVNOs.

EU’s single telecom market is threatened by the lack of mobile network infrastructure based competition within the national borders of half of EU’s member states and from the noticeable absence of pan-European retail operators offering borderless European tariffs.

Smartphones represent the vehicles and their tariff plans the fuel of the digitial economy. Our research reveals alarming differences in the absolute price level and affordability of smartphone tariffs across the EU27 member states. Moreover, our analysis shows that in the affected member states high prices are already suppressing mobile internet adoption. The impacts of E5 Group presence are also addressed.