4G&5G prices, competitiveness rankings, competition & mobile merger analysis, network economics and 4th MNO BC research studies, 2010–2025
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The state of 5G&4G pricing in 50 EU&OECD mobile markets - 1H2025
2025
5G
4G
mobile
monthly
prices
gigabytes
markets
Portugal
DIGI
US
merger
consolidation
T-Mobile
Sprint
oligopoly
OECD
EU
Euro
3 MNOs
4 MNOs
3-MNO
4-MNO

April 2025
In markets with only 3 mobile network operators (3-MNO markets) where monthly prices for 5G&4G voice-data plans are in average 2-3x higher than in 4-MNO markets consumers pay every year billions of Euros in excessive fees ‘oligopoly rents’. This is a massive wealth transfer from consumers to operator executives/shareholders.

While mobile monthly prices fell by 53% in average across the 23 Euro markets, prices fell in 21 out of the 23 markets, in Finland prices went up 42% the last decade.
2025
5G
4G
mobile
monthly
prices
Euro
markets
Finland
France
Germany
Italy
Romania
Denmark
Latvia

January 2025
The average monthly price of 5G&4G voice-data plans with at least 1000 minutes fell 53% the last ten years across the 23 European mobile markets that use the Euro, from € 42 in the 1H2014 down € 20 in 1H2024. In Finland, the average monthly price went up by 42% from € 24 in the 1H2014 to € 34 in the 1H2024.

Mobile data usage in 2024, capacity limits 2024-2030 and many other competitiveness metrics for 173 mobile network operators present across 50 EU & OECD mobile markets
2024
5G
4G
mobile
data
usage
capacity
utilization
throughput
radio
network
sites
density
spectrum
holdings
mmWave
operators
gigabytes
terabytes
subscribers

December 2024
A comprehensive analysis and database of mobile network operator and mobile market competitiveness metrics. The database includes mobile subscribers, mobile subscriber shares, deployed radio sites, radio site density, spectrum holdings per band, mobile network data volume, average data usage per subscriber, average data usage per person, spectrum usage, average BusyHour throughput per sector, radio network capacity utilization and radio network capacity limits in 2024 and in 2030.

The state of mobile and broadband pricing – 1H2024
2024
5G
4G
mobile
wireless
prices
gigabytes
unlimited
broadband
fiber
fibre
FBB
FWA
FTTH
FTTN
FTTB
FTTP
terabytes
country
operators
rankings
competition
merger
consolidation
Europe
America
Asia
Middle East
Africa

April 2024
Monthly prices are 2-3x higher and gigabyte prices are 5-6x higher in markets with only 3 mobile network operators. The effective competition in markets with 4 mobile network operators not only leads to much lower mobile prices, but as well to substantially lower fixed broadband prices. In markets with only 3 mobile network operators, consumers not only pay 3x more for mobile plans with 100 gigabytes they also pay 60% more every month to buy fixed broadband plans with Gigabit speeds.

The 4 to 3 Vodafone / Three mobile merger in the UK will lead to substantial 26% to 51% monthly price increases
2024
4 to 3
mobile
merger
Vodafone
Three UK
CK Hutchison
consolidation

February 2024
if the merger is approved without the upfront creation of a new 4th mobile network operator. Consumers in the UK could see their monthly bills rise by 26% to 51% in average. Those that subscribe to mobile plans with large or unlimited data could see their monthly cost double after the expiration of their current contracts.

Wireless markets and mobile network operator competitiveness – 2023
2023
5G Standalone
4G
mobile
data
usage
capacity
utilization
sites
spectrum
mmWave
operators
gigabytes
subscribers

December 2023
50 wireless markets and 168 mobile network operators. A comprehensive analysis and database of mobile network operator and wireless market competitiveness metrics. The database includes mobile subscribers, 5G Standalone, 5G-4G radio sites, radio site density, spectrum holdings, network data traffic load, data usage, spectrum usage, radio network capacity utilization, capacity limit, capacity potential, network performance, prices for 5G-4G voice plans, 5G voice plans, 5G fixed wireless broadband plans and many more wireless competitiveness metrics.

The state of broadband (FBB&FWA) pricing – 1H2023
2023
Broadband
FBB
FWA
FTTH
FTTN
FTTB
FTTP
5G
4G
mobile
wireless
prices
gigabytes
terabytes
unlimited
country
operators
rankings
Europe
America
Asia
Middle East
Africa

June 2023
5G fixed wireless access (FWA) broadband plans are marketed and priced as equal or better alternatives compared to non- pure fibre based broadband plans. In 9 out of 50 countries (e.g., in the UK and Switzerland) plans with the lowest monthly price, for 100 Mbit/s download speed, were 5G FWA rather than fixed broadband plans. While broadband prices are higher in more expensive countries mobile prices are not. Mobile monthly prices are, in average, 2-3 times lower in 4 vs. 3 MNO markets.

The state of 4G and 5G pricing, 1H2023 – Inflation edition
2023
5G
4G
mobile
wireless
prices
gigabytes
terabytes
unlimited
country
operators
rankings
inflation
Europe
America
Asia
Middle East
Africa

March 2023
4G&5G smartphone plan prices – for new contracts – continued to fall across most EU and OECD countries despite near double-digit inflation figures. The near-double-digit inflation in 2022 had a moderate price increase effect in markets where only 3-MNOs are present while it had no significant impact in markets where 4 MNOs are present. In almost all 4-MNO markets monthly prices fell or were flat despite an average inflation of ~9%.

Mobile data usage in 2021 and 4G & 5G operator capacity potential
2022
5G
4G
mobile
data
usage
capacity
utilization
sites
spectrum
mmWave
operators
gigabytes
subscribers

March 2022
When will mobile network operators run out of 4G capacity and how many more gigabytes per subscriber per month can they carry with 5G? A study of 170 mobile network operators from 50 European, American, Asian Pacific, Middle East and African countries. Zain Kuwait had the highest mobile data usage per subscriber in 2021 – 86 gigabytes per subscriber per month. Elisa Finland has the highest 4G & 5G untapped capacity potential – as much as a terabyte per subscriber per month.

The Greek mobile market is the most expensive market in EU
2021
5G
4G
mobile
prices
expensive
gigabytes
Greece
Portugal
Spain
France
Italy
ANACOM
EETT
Masmovil
NOWO
Cosmote
Vodafone
Wind

November 2021
The Greek mobile market where only 3 mobile network operators (3-MNOs) are present, was once again, ranked as the most expensive mobile market in EU and as one of the most expensive markets in the world. Even after excluding the mobile telephony tax Greek minimum monthly prices of smartphone plans with 1, 3 or 5 gigabytes were the highest in EU. And while telecom regulators in EU’s remaining 3-MNO tight oligopoly markets are taking steps to remedy effective competition – see recent 4th MNO entry in Portugal and ANACOM’s social tariff (30 gigabytes for 6 EUR) decision – the Greek telecom regulator EETT is in denial and has done little to remedy the apparent market failures in Greece.

The state of 4G and 5G pricing, 1H2021 – operator rankings
2021
5G
4G
prices
mobile
wireless
gigabytes
unlimited
operator
world
rankings

April 2021
4G and 5G prices from 179 operators in 51 European, American, Asia Pacific, Middle East and African countries. Who are the operators with the highest and lowest monthly prices in the world?

Is Greece the most expensive mobile market in EU?
2021
5G
4G
mobile
prices
expensive
gigabytes
Greece
Cosmote
Vodafone
Wind
EETT

April 2021
Even after excluding the mobile telephony tax Greek prices – of smartphone plans with 1, 2 or 3 gigabytes – were the highest in EU. For 4 gigabytes Greek prices were the most expensive among 51 European, American, Asia Pacific, Middle East and African countries. Greek consumers pay 5 to 6 times more per month than French consumers to buy smartphone plans with, 1, 2, 3 or 4 gigabytes!

Rewheel in the international media
Sprint T-Mobile merger antitrust lawsuit survives motion to dismiss
Hausfeld
Why are Canadians' cellphone bills higher than other countries?
Canadian Broadcasting Corporation
Reducing Wireless Competition in Europe
The New York Times (editorial)


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