Rewheel/research

While mobile monthly prices fell by 53% in average across the 23 Euro markets, prices fell in 21 out of the 23 markets, in Finland prices went up 42% the last decade.

January 2025

The average monthly price of 5G&4G voice-data plans with at least 1000 minutes fell 53% the last ten years across the 23 European mobile markets that use the Euro, from € 42 in the 1H2014 down € 20 in 1H2024. In Finland, the average monthly price went up by 42% from € 24 in the 1H2014 to € 34 in the 1H2024.

4G era – Who got the most out of it?

May 2019

5-year mobile service revenue trends for 143 operators present in EU28 & OECD markets. Finnish operators that executed ‘unlimited everything’ strategies were the undisputed champions of the 4G era.

Gigabyte price development in 4 to 3 consolidated versus 4-MNO European markets – September 2013 to March 2018

April 2018

As we asserted back in 2015 the merger mandated so called ‘capacity’ MVNOs did not become effective competitors.

Four year comparative study of unit prices in 4-MNO and in the 4 to 3 consolidated German & Austrian markets

January 2017

The gap between gigabyte prices in the 4 to 3 consolidated Austrian & German markets and prices in 4-MNO markets where no consolidation has taken place had substantially increased by September 2016

The Commission proposed wholesale data roaming cap of €8.5/GB is anomalous and will distort competition in North-Eastern mobile markets where retail gigabyte prices are competitive

October 2016

UPDATED with DG Competition's response to Rewheel's concerns. How low should the wholesale data roaming cap be in 2017 to avoid the distortion of competition in North-Eastern domestic mobile markets where retail gigabyte prices are competitive?

Telenor Denmark – Turnaround strategy

April 2016

Telenor’s Danish strategy is in tatters. Telenor’s 4 to 3 consolidation attempt was blocked by the European Commission while its ‘me too’ strategy has been a failure dragging down its profitability. Can Telenor turn the business around and return to profitability?

Price competition intensified in Denmark in the run-up to the Commission’s decision and after the 4 to 3 merger was blocked

February 2016

The average gigabyte price in Denmark is now 63% lower than it was in April 2015 when the European Commission opened an in-depth investigation

The competition effect – After Telenor’s and TeliaSonera’s merger was blocked a Danish operator doubled its smartphone plan cap from 20 to 40 gigabytes

September 2015

Before the planned merger a Danish operator was selling in Denmark a 4G LTE smartphone plan with 100 gigabytes for €39. Ahead of the planned merger the operator slashed the gigabytes down to 20 while keeping the price the same. After the merger was blocked the operator doubled the maximum gigabytes on its smartphone plans by launching a plan that packs 40 gigabytes.

The 4 to 3 consolidation effect – In Denmark the prices of mid range and high gigabyte usage smartphone plan baskets edged higher

April 2015

While in the neighbouring Swedish 4 operator competitive market gigabyte allowances doubled for same prices (40, 50 and 100 gigabyte smartphone plans are now available and on some Swedish networks 30% of the residential smartphone customers are now on the 20, 50 or 100 gigabyte plans) in Denmark two operators started moving in the opposite direction.

Mobile consolidation on Denmark’s doorstep

December 2014

Will consolidation lead to higher consumer prices for mobile internet access in Denmark as it did in the Austrian and German markets?